Search Engine Optimization, also known as SEO is a subject which gets talked about to death all over the web. There’s a fairly large group of people who believe that SEO is the be-all and end-all to anything on the web. They believe that without it, you are nothing and with it, you are everything. Today we’re going to look at why that isn’t true and why you can create a truly great website which performs well in search engines, without any seedy SEO tactics. We’ve also included a case study of WooThemes and QA with Adii Pienaar and his views on SEO.